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For the 50th anniversary of the Apollo missions, the Futures and Meta collaborated on a Moonwalk virtual reality experience at the Smithsonian Institution in Washington D.C. We collaborated with Meridian Treehouse to create an immersive AR experience that users could try out while waiting their turn.
For the first filter, we built a portal that took the user to the moon's surface. We were able to do this thanks to a unique technology that recreated 360 images, using more than 7000 archive photos all taken by the Apollo crews over the years.
The second experience shows you the unique history between the museum and space travel, with images projected directly into your space on an old video projector. Old visual cues and sounds add to the experience, making it feel like you’ve been transported back in time.
Head of Experimential Marketing at Meta