Enhance live events

Giving Hyperdrama a new meaning

Two DJs on stage in front of their decks

Celebrating the return of the iconic French duo – with their first-ever AR music experience.

Visualisation

3D Modelling

Experience Production

The legendary electronic duo, Justice, returned to the music scene in 2024 after almost 8 years – and picked Coachella to perform their new album for the first time. For the big reveal, they wanted a unique and innovative AR experience that enhanced their digital storytelling and amped up the hype for their fans. We collaborated with Forward Studio and W-RLDS to develop it.

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Hyperdrama-tic

The duo’s vision was an AR experience where multiple silver Hyperdramatic blimps with their artist and album name would take over the sky in Palm Springs. To really take the realism of this experience to the next level, as we were developing the experience we captured the environment at different times of the day. This meant that the lighting and the vibe within the experience would match what time of day it was for the user.

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From Coachella’s desert to the streets of Paris

After the success at Coachella, Justice wanted to take the experience to Paris. We helped them launch the first AR music discovery experience in Google Maps, where people could experience it directly on-site or from anywhere in the world via street view.

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