Turn up the magic

Giant baubles take over New Bond Street

Storefront in Rome covered with Christmas decorations

Bringing Fendi’s fun Christmas decorations to life – and into homes

Creativity

Visualisation

3D Modelling

Experience Production

Communication

Fendi’s colourful and striking 2024 Christmas store decorations were inspired by Italian craft and sketches from the Fendi archives. At the heart of the display is a playful and seemingly unbalanced tree, made up of Fendi lettering inspired by Murano glass, the Peekaboo, the Baguette, Fendi packaging, and traditional glass baubles. We collaborated with them to bring these fun elements to life in different ways.

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Fendi's Christmas decoration examples

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From Roma to London

The first experience was about bringing the vibe of the flagship store in Rome to London. Whereas real glass baubles covered the facade in Rome, we created a virtual experience where beautiful Murano-glass baubles, as well as Fendi letters, appear on the New Bond Street façade. Then, by tapping the screen, the letters come together to form the Fendi logo. For the night version of the experience, we dialled up the magic, adding more shine and sparkles to the effect.

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Fendi tree at home

For all the other stores around the world, and for those that weren’t able to visit any of the stores, we developed another experience. When users open the experience they are met with all the playful Fendi elements floating around in their environment. Then, with a few taps, all the elements come together to form the colourful and sparkling Christmas tree.